DowntownDC BID Bus Shelter Panels
By Roquois Clarke
The DowntownDC Business Improvement District (BID) has released its newest batch of bus shelter panels, which will be installed by Clear Channel Adshel on the outside of 79 neighborhood marketing panels facing the sidewalk.
These new ads update the previous wayfinding maps and feature updated cartography, which includes exits and entrances to various Metrorail stations, elevator locations, updated points of interest, as well as inclusion of Metrorail's new Silver Line. The maps are designed by the BID to be a pedestrian companion to the District Department of Transportation's (DDOT) Metrobus maps are located inside of District bus shelters. The install is made possible through DDOT.
In addition to updated cartography, the public will find on the new ads, popular DowntownDC events including The National Cherry Blossom Festival, Bike to Work Day, DowntownDC LIVE and the DowntownDC Holiday Market. Residents, workers and visitors in DowntownDC can utilize these updated neighborhood marketing panels as they navigate Downtown.
The practice of displaying complete, city-wide bus maps on bus shelters was first piloted in D.C. in the DowntownDC BID in 2004 through a partnership between the BID, DDOT, city council member Jim Graham and Clear Channel Adshel. The pilot offered bus riders for the first time extensive print maps of multiple bus routes in convenient locations. Today, many D.C. bus shelters display this information, which permits riders to see connecting routes and destination locations.