The brand for the DowntownDC Business Improvement District (BID), which was first created in 1997, is currently comprised of unique visuals to ensure the organization is instantly recognizable. The BID's current, two-color logo, established in late 2015, features a signature "platinum" BID star, along with a typographic logo featuring platinum and black colors. Additionally, the BID continues to utilize its signature red color for branding purposes, choosing to incorporate red into the uniforms worn by the ambassadors, for trash cans, vehicles and more.
The primary DowntownDC logo, used for most applications, contains two elements, the wordmark and the star. They should never be separated or altered, but always used as seen here.
The alternate lockup should be used in vertical applications when space does not allow for a horizontal lockup.
The primary sans serif typeface for DowntownDC is Avenir. It is available in six weights with an oblique option for each. Avenir, which means “future” in French, incorporates the stylistic developments of the twentieth century. It conveys the balance, simplicity and strength of our organization. Highly legible and nuanced, Avenir has a harmonious and sensible appearance in text and is suitable for any size typography.